Fractional CRO
We build the system that acquires, converts, and retains, so growth becomes something you can see, control, and repeat.
33 deals won in six months, up 154% year over year, for a BPO client.
Led by Devon Galett, Founder and Fractional CRO.
THE OPERATING SYSTEM
Leads
Qualification
Pipeline
Close
Retain
Visible and controllable end to end.
The wrong question
When lead count is the only visible metric, every slow month looks like a marketing failure, and the real machine stays invisible: qualification, pipeline movement, forecast accuracy, close velocity. You cannot fix what you cannot see. You cannot scale what you cannot control.
01
Marketing gets blamed for a number it doesn't fully own.
02
You're still the best closer in the building, and you can't step away.
03
The forecast either doesn't exist or runs on hope.
The difference
There are three ways to spend money on revenue right now, and two of them leave the hard part to you.
Answers the lead question literally. More leads poured into the same broken machine.
Hands you a strategy and a deck. You still have to build it, staff it, and enforce it.
The output is working infrastructure: pipeline architecture, a qualification system, the CRM that enforces it, and a forecast you can defend. Built for work, not for show.
What gets built
The governing logic of how you sell, qualify, advance deals, forecast, and inspect performance. Not a playbook on a shelf. A system your team actually uses, and that leadership can finally see into.
01
Turn demand into pipeline, instead of waiting on referrals.
02
A method that tells you which deals are real.
03
Stage gates that advance on evidence, not optimism.
04
A number you can take to a board and defend.
05
Keep and grow the revenue you already earned, your lowest-cost growth.
06
HubSpot built to run your process, not just store your data.
07
Regular reviews that keep the system sharp and the numbers current.
08
Incentives and training that make the process stick.
The result: control, visibility, scale, and insight, built into how your revenue runs.
A team behind the system
The operating system is the layer leadership sees. Underneath it, our team runs the work that feeds it. You get an executive who owns the number and a team that executes against it, without assembling five vendors yourself.
Fractional CRO
An executive who owns the number
Demand capture
Content and SEO
Channel and partner programs
RevOps and CRM
Creative and brand
A team that executes against it
The first 30 days
The first month stands up the system. We get into your stack, agree the leading indicators with you, and turn on the weekly operating brief. From then on, leadership reads the state of revenue in five minutes: what moved, what stalled, and what happens next.
WEEKLY OPERATING BRIEF
Week 4
Qualified pipeline created
on plan
Stage conversion
tracked
Forecast vs commit
reconciled
Deals at risk
flagged
Close velocity
improving
Proof
An established BPO had grown on relationships and tribal knowledge. Leadership could not see or control how revenue worked. We built the revenue operating system from the ground up.
We also moved the company up-market on purpose. The largest opportunity created went from $436K to $2.8M, pursuits of a size that did not exist a year earlier.
$1.69M
closed-won across 33 deals in six months
4
to
14
new accounts won year over year, $290K to $847K in first-year value
6.4x
jump in the largest opportunity created, a deliberate move up-market
Who this is for
We're a fit for founder-led and PE-backed B2B companies, roughly $5M to $50M, at the moment the founder's own selling has become the ceiling. It works when leadership is ready to give the revenue function real ownership. If you want a vendor to send more leads while everything else stays the same, we're the wrong call, and we'll tell you so in the first conversation.
We lead with the truth, even when it costs us. The first thing we do is go into your numbers and show you exactly where you stand and what will move growth. Evidence over opinions, every time.
Devon Galett
Founder and Fractional CRO, Revolition
The engagement
How is this different from a consultant?
A consultant hands you a recommendation. This seat owns the number, builds the infrastructure behind it, and runs the operating rhythm with your team.
How much of your time do we get?
Enough to own the motion. Fractional in cost, not in accountability: the build is done by the Revolition team, not squeezed into office hours.
What do you need from us?
A team to run the system, access to the tools it runs on, and a leadership sponsor who wants the forecast to be a number, not a negotiation.
How fast do we see something?
You see it in your own reporting as the system goes in. The weekly operating brief shows leadership what moved, what stalled, and what happens next.
What happens when the engagement ends?
The system stays. Everything is built in your stack and documented as it goes, so the infrastructure and the rhythm outlive the seat.
How to start
In 20 to 30 minutes with Devon, get an outside view of what's slowing growth and a clear next step. Need a deeper look first? A paid revenue diagnostic gives you a prioritized plan you can keep and act on.
Get the system that lets leadership see it and control it.
The system behind predictable revenue. Built and run for growing B2B companies.
