RevOps Consulting

Run revenue on evidence, not estimates

For founder-led and PE-backed B2B teams whose growth has outrun their reporting. We rebuild the operations layer: pipeline, data, forecast, and reporting. Leadership sees what is real, and the team runs one way of working.

Win rate up from 33.3% to 43.4%

and median sales cycle down from 79 to 19 days in 6 months, for a BPO client.

Where forecasts drift

Growth outpaces the tools that got you here

A company can outgrow its own reporting quietly. Deals advance on judgment calls, stages mean different things to different reps, and the forecast becomes a negotiation instead of a number. Nobody did anything wrong. The operating layer was built for a smaller company, and it kept working right up until it mattered. The fix is not more dashboards. It is an operations layer built for the size you are now.

The drift

—

Deals advance on judgment calls.

—

Stages mean different things to different reps.

—

The forecast becomes a negotiation instead of a number.

An operations layer built for the size you are now.

What we rebuild

The operations layer, in 5 parts

01

Pipeline architecture

Stages that advance on evidence, with one definition of every stage across the team.

02

Data model and CRM hygiene

The fields, lifecycle stages, and governance that keep every record complete and trustworthy.

03

Forecast discipline

A forecast built from stage evidence and history, so the number can be defended, not debated.

04

Reporting and visibility

The pipeline, conversion, velocity, and sourcing views leadership actually opens.

05

Operating rhythm

The weekly cadence that keeps the pipeline honest and the team running one way.

How it works

From diagnosis to discipline in 4 steps

1

Talk through your priorities

You and Devon look at where growth stands and what you want to change.

2

Architecture design

Pipeline stages, data model, forecast logic, and reporting, agreed on paper before anything is built.

3

The build

The operations layer configured in your CRM, with your team, documented as it goes.

4

Operating rhythm

By day 30 of the run phase, the weekly operating brief is on your desk and the cadence is running.

Built for teams at this stage

A strong fit when

A better fit elsewhere when

✓

A founder-led or PE-backed B2B company, roughly $5M–$50M, with an active sales team

—

The need is a one-time data cleanup with no process change

✓

Leadership wants a forecast it can defend to a board or investors

—

Reporting is wanted without changing how deals advance

✓

The team should run one way of working, enforced by the tooling

—

The decision on the table is which tool to buy, not how to run it

Proof

0

to

94%

MQL-to-SQL conversion after a qualification stage was built where none existed, for a BPO client.

Make the forecast a number, not a negotiation

In 20 to 30 minutes with Devon, get an outside view of what's slowing growth and a clear next step.